Drake’s OVO and WWE Join Forces in Major Streetwear Collaboration
When October’s Very Own (OVO), the lifestyle and fashion brand co-founded by Drake, teased a partnership with World Wrestling Entertainment (WWE) earlier this month, fans of both culture and combat entertainment took notice. What started as a mysterious promotional image featuring the iconic OVO owl logo alongside WWE branding has now turned into a full-blown collaboration that bridges hip-hop fashion and wrestling nostalgia. Cageside Seats, for Pro Wrestling fans
The partnership marks one of the more unexpected yet fitting intersections between music culture and sports entertainment. Drake’s influence continues to ripple far beyond the rap charts, touching everything from premium streetwear to mainstream pop culture phenomena, and his connection to WWE now adds another chapter to that story.
As teased on social media in mid-December, the collaboration was officially unveiled with a lineup of merchandise that highlights some of WWE’s most legendary figures from its early years through the gritty Attitude Era. The collection honors icons like Bret “The Hitman” Hart, The Undertaker, Stone Cold Steve Austin, The Iron Sheik and The Rock — names whose larger-than-life personas helped define professional wrestling for multiple generations. Hypebeast
Set to launch on December 19, 2025 at 10 a.m. EST, the OVO x WWE collection will be available both online and in OVO’s physical flagship stores, giving fans and collectors alike the opportunity to own pieces that blur the boundaries between fashion and sports entertainment. Hypebeast
Unlike standard licensed merchandise, this capsule collection aims to marry the premium aesthetic OVO has cultivated over years of collaborations with a deep respect for wrestling history. The designs take cues from classic eras of WWE, celebrating the raw energy of the ring while incorporating signature OVO branding and streetwear sensibilities. It’s a fusion of style and nostalgia — one that acknowledges wrestling’s cultural impact and also taps into Drake’s ability to elevate ordinary apparel into coveted fashion. Hypebeast
Fans first began connecting Drake to WWE earlier in 2025, when he was spotted at the Elimination Chamber event in Toronto. Though he wasn’t featured on the broadcast, his presence at a high-profile WWE show hinted at a potential deeper relationship between the artist and the wrestling world — and that suspicion only grew stronger as cryptic posts and logos started circulating online ahead of the collaboration announcement. Cageside Seats, for Pro Wrestling fans
This isn’t OVO’s first partnership with major cultural institutions. The brand has previously worked with Marvel, the NFL and the NBA, demonstrating a knack for combining Drake’s influence with iconic entertainment brands. But the WWE drop stands out for its celebration of figures who were as influential in their arena as Drake has been in his. This collection leans into wrestling’s storytelling mythos just as much as its athletic spectacle, turning memorable catchphrases, character imagery and wrestling lore into wearable art.
For Drake, whose brand has consistently looked to reframe and elevate pop-culture touchstones, the WWE collaboration is both a homage and an evolution — it honors the past while pushing fashion forward. And for WWE, unlocking the creative energy of a major cultural figure like Drake helps introduce its legendary roster to a fresh audience, including those who might follow billion-selling albums more closely than body slams.
As the launch date approaches, anticipation continues to build. The OVO x WWE drop isn’t just merchandise — it’s a cultural crossover that reflects how sport, music and style increasingly intersect in an era where collaboration and nostalgia drive consumer excitement.
